search query: @all sensemaking / total: 69
reference: 61 / 69
Author: | Woodside, A. G. |
Title: | Editorial: sense making in marketing organizations and consumer psychology: theory and practice |
Journal: | Psychology & Marketing
2001 : MAY, VOL. 18:5, p. 415-421 |
Index terms: | CONSUMER BEHAVIOUR MARKETING PSYCHOLOGY |
Freeterms: | SENSEMAKING |
Language: | eng |
Abstract: | This P&M special issue includes five articles related by their focus on understanding how marketing executives and consumers go about sense making, as well as how sense-making processes are transformed to result in new mental models of perceived realities. |
SCIMA