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| Author: | Rosa, J. A. |
| Title: | Embodied-concept use in sense making by marketing managers |
| Journal: | Psychology & Marketing
2001 : MAY, VOL. 18:5, p. 445-474 |
| Index terms: | ENVIRONMENT MARKETING MANAGEMENT |
| Freeterms: | EMBODIED CONCEPTS SENSEMAKING |
| Language: | eng |
| Abstract: | Content analysis of text data and experimental methods are used in two studies that investigate the use of embodied concepts in sense making by marketing managers, and the influence that environmental and dispositional factors have on such usage. |
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