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| Author: | Bogner, W. Barr, P. |
| Title: | Making sense in hypercompetitive environments: a cognitive explanation for the persistence of high velocity competition |
| Journal: | Organization Science
2000 : MAR-APR, VOL. 11:2, p. 212-226 |
| Index terms: | COMPETITION DECISION ANALYSIS COGNITION |
| Language: | eng |
| Abstract: | This paper explores the cognitive aspects underlying industries in hypercompetitive environments. Hypercompetition represents a state of competition with rapidly escalating levels of competition and reduced periods of competitive advantage for firms. In hypercompetitive industries member firms act boldly and aggressively to create a state of competitive disequilibrium. In this paper the authors explore the particular conditions that managers encounter in making sense of hypercompetitive industries and argue that the nature of these conditions is such that conventional sensemaking frameworks will not work. |
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