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| Author: | Edmondson, G. Browder, S. |
| Title: | Angst at airbus |
| Journal: | Business Week
1996 : DEC 30, VOL. 3492:822, p. 16-17 |
| Index terms: | EUROPE AEROSPACE INDUSTRY ECONOMICS |
| Language: | eng |
| Abstract: | Nothing gets a company moving like a good scare. On Dec. 13, the board members of Europe's jet giant Airbus Industrie left the negotiating table in Toulouse, France, after failing to agree on the terms of a badly needed restructuring. Two days later, Airbus' U.S. rival, Boeing Co., suddenly announced it would merge with McDonnel Douglas Corp. Airbus now stands alone in the market against a Goliath with $48 billion in sales. The deal may be just the catalyst Airbus needs to plunge ahead with the necessary makeover. |
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