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| Author: | McDermott, M. |
| Title: | Restructuring in the domestic appliances industry: implications for Maytag corporation and its European operations |
| Journal: | European Management Journal
1993 : SEP, VOL. 11:3, p. 347-352 |
| Index terms: | CORPORATE STRATEGY EUROPE INDUSTRIES |
| Language: | eng |
| Abstract: | In May 1993, Maytag Corporation, the parent company of Hoover, the UK and US market leader in vacuum cleaners, confirmed its decision to close the Hoover plant in Dijon, France, and transfer production to Cambuslang, Scotland. This latest initiative is part of a review by Maytag of its Hoover Europe company, which includes the emergence of a new corporate strategy involving complementary strategic alliances. The first partner is Germany's BSH. The author examines Maytag's corporate strategy as well as industry-wide trends since 1980. |
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