search query: @all weak signals / total: 13
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| Author: | Liebl, F. |
| Title: | Issue Management. Bestandsaufnahme und Perspektiven. |
| Journal: | Zeitschrift für Betriebswirtschaft
1994 : MAR, VOL. 64:3, p. 359-383 |
| Index terms: | MANAGEMENT USA GERMANY |
| Language: | ger |
| Abstract: | In the last twenty-five years rather different traditions of practicing issues management have emerged which are now slowly converging. A two-tier system with a strategy pole and a corporate communications pole has become manifest in the United States; this development is quite different from the history of issues management in Germany, where several stages of early warning systems correspond to different ideas of Ansoff's metaphor "weak signals". |
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