search query: @all comics / total: 6
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| Author: | Moser, K. |
| Title: | Comics in der Werbung (Comics in publicity) |
| Journal: | Jahrbuch der Absatz- und Verbrauchsforschung
1991 : VOL. 37:3, p. 258-269 |
| Index terms: | ADVERTISING MEDIA |
| Language: | ger |
| Abstract: | Comics are efficient tools of advertising but we still do not have psychologic explanation about their impact mechanism. The article tries to fill this void by stressing the dramatizing resp. emotionalyzing effect of comics, its reliance on mimic and emblems etc. |
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