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| Author: | Auwal, M. |
| Title: | Promoting microcapitalism in the service of the poor: the Grameen model and its cross-cultural adaption |
| Journal: | Journal of Business Communication
1996 : JAN, VOL. 33:1, p. 27-50 |
| Index terms: | PROMOTION MODELS SERVICE |
| Language: | eng |
| Abstract: | The Grameen (rural) Bank of Bangladesh offers poor people credit without collateral, and various other services, to help them undertake productive microenterprises and improve their socioeconomic conditions. Currently, an estimated 12 million men, women, and children benefit from the Bank's integrated financial and social-promotional services. In this paper, the author analyzes Grameen's microcapitalistic philosophy and practice, its approach to organizing microenterprises, and its adaptability as a model to different cultural contexts. |
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