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| Author: | |
| Title: | Books in Europe's major markets |
| Journal: | Market Research Europe
1996 : APR, VOL. 28:3-4, p. 31-52 |
| Index terms: | EUROPE MARKETING RESEARCH BOOK TRADE |
| Language: | eng |
| Abstract: | The report examines the international market for books in five major markets: France, Italy, the UK, Germany and Spain Findings of individual country studies are identified, current opportunities and prospects for growth within the seven markets are highlighted. The period under review is 1990-1994 for current data and 1994-1999 for future outlook of the market. Data generally refer to the retail market for books but for comparative purposes, mention is made of the levels of institutional sales. Data for Italy specifically exclude any coverage of comics. |
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