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| Author: | Gimeno, J. Woo, C. |
| Title: | Hypercompetition in a multimarket environment: the role of strategic similarity and multimarket contact in competitive de-escalation |
| Journal: | Organization Science
1996 : JUN, VOL. 7:3, p. 322-341 |
| Index terms: | MANAGEMENT ORGANIZATIONS STRATEGY |
| Language: | eng |
| Abstract: | The effect of intra-industry heterogeneity on hypercompetitive escalation and de-escalation in a multimarket environment is examined. The authors study two critical dimensions of intra-industry heterogeneity: strategic similarity, which captures similarity in competitive orientation, and multimarket contact, which captures the degree of overlap between rivals in the multiple markets of industry. Theory predicts that both variables influence the intensity of rivalry and competitive disruption. |
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