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Author: | Berger, E. Naumann, J. |
Title: | "Ein zu hohes persönliches Engagement kann es nicht geben". |
Journal: | IO Management-Zeitschrift industrielle Organisation
1998 : VOL. 67:10, p. 12-17 |
Index terms: | HOTEL AND CATERING INDUSTRY BENCHMARKING MARKETING MARKET ORIENTATION CUSTOMER RELATIONS SWITZERLAND |
Language: | ger |
Abstract: |
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