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| Author: | Averyt, W. F. Ramagopal, K. |
| Title: | Strategic disruption and transaction cost economics: The case of the American auto industry and Japanese competition |
| Journal: | International Business Review
1999 : FEB, VOL. 8:1, p. 39-53 |
| Index terms: | Industries Cars Strategy Competition Transaction costs Japan USA |
| Language: | eng |
| Abstract: | In this paper, the concept of strategic disruption is developed using the insights of Transaction Cost Economics (TCE). There is a case of American automobile producers against Japanese competitors used as illustration of strategic disruption over the last two decades. |
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