search query: @all viral marketing / total: 10
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Author: | Kelly, E. |
Title: | This is one virus you want to spread |
Journal: | Fortune
2000 : DEC, VOL. 142:12, p. 117-119 |
Index terms: | COMPUTER SYSTEMS INFORMATION TECHNOLOGY MARKETING |
Language: | eng |
Abstract: | Viral marketing is cheap and powerful, and actually seems to sell things. But handled wrong, it can be toxic. |
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