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| Author: | Stöttinger, B. |
| Title: | Strategic export pricing: A long and winding road |
| Journal: | Journal of international marketing
2001 : VOL. 9:1, p. 40-63 |
| Index terms: | International Markets Manufacturing Pricing Policy Marketing management Exports |
| Language: | eng |
| Abstract: | The phrase as "Pricing is the moment of truth" is especially valid for international pricing. As most markets reach saturation, communication technologies such as the Internet lead to more transparency, retail price maintenance disappears, and product life cycles become shorter, firms will find it increasingly difficult to establish and maintain price differences across markets. Given their power, pricing issues have attracted little research interest compared with other marketing tools. A study aims to shed more light on the process of industrial exporters' international pricing practices. |
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