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| Author: | Sashi, C. M. O'Leary, B. |
| Title: | The role of Internet auctions in the expansion of B2B markets |
| Journal: | Industrial Marketing Management
2002 : FEB, VOL. 31:2, p. 103-110 |
| Index terms: | Industrial marketing Business-to-business Internet Auctions |
| Language: | eng |
| Abstract: | The authors examine the impact of Internet auctions on business-to-business markets. They look at the kinds of auctions being conducted and their impact on pricing mechanisms, information asymmetries, and channel relationships. |
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