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| Author: | Deeter-Schmelz, D. R Kennedy, K. N. |
| Title: | An exploratory study of the Internet as an industrial communication tool: examining buyers' perceptions |
| Journal: | Industrial Marketing Management
2002 : FEB, VOL. 31:2, p. 145-154 |
| Index terms: | Industrial purchasing Organizational communication Internet |
| Language: | eng |
| Abstract: | The study examines (1) the degree to which purchasing professionals perceive the Internet as useful, (2) how purchasing professionals are using the Internet for communication activities, (3) the Internet compares to other promotional tools in influencing buyers' purchase decisions, and (4) whether differences among buyers can be identified relative to the perceived influence of suppliers' websites. |
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