search query: @all weak signals / total: 13
reference: 2 / 13
| Author: | Haeckel, S. H. |
| Title: | Peripheral vision: sensing and acting on weak signals making meaning out of apparent noise: the need for a new managerial framework |
| Journal: | Long Range Planning
2004 : APR, VOL. 37:2, p. 181-189 |
| Index terms: | Long range planning Management development |
| Language: | eng |
| Abstract: | Doing business in the face of constant change requires a shift from a 'make-and sell' to a 'sense-and-respond' framework. This in turn requires four new competencies which require intense attention to what would have been considered the periphery of the traditional make-and-sell company - the customers and environment. The paper concludes by saying it is important to invest in expanding an organisation's peripheral vision because it will make meaning out of apparent noise; it will extend the number and types of signals that can be sensed. |
SCIMA