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| Author: | Cummins, A. |
| Title: | The Marine Stewardship Council: a multi-stakeholder approach to sustainable fishing |
| Journal: | Corporate Social Responsibility and Environmental management
2004 : JUN, VOL. 11:2, p. 85-94 |
| Index terms: | Ecology Fishing industry Marine pollution Ocean resources |
| Language: | eng |
| Abstract: | Established by WWF and Unilever in 1997, the Marine Stewardship Council is an example of a successful NGO-business partnership, independent since 1999. At a time when awareness of the general public on environmental issues and particularly overfishing is increasing, it offers an eco-labelling programme designed to reward sustainable and well managed fisheries with a visible environmental endorsement. The MSC is the only international fisheries organization working to provide a market-based incentive, encouraging consumers to make the best environmental choice in seafood, by setting a standard against which independent accredited certification bodies assess fisheries. |
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