search query: @all viral marketing / total: 10
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| Author: | Brier, N. |
| Title: | Viral marketing: making the right connection |
| Journal: | Admap
2005 : OCT, VOL. 40:9, (465), p. 31-32 |
| Index terms: | advertising campaigns marketing |
| Freeterms: | viral marketing |
| Language: | eng |
| Abstract: | This paper discusses the issues involved in creating a successful contagious campaign that will engage its target markets: it is a gamble! |
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