search query: @all servicescape / total: 6
reference: 2 / 6
| Author: | Reimer, A. Kuehn, R. |
| Title: | The impact of servicescape on quality perception |
| Journal: | European Journal of Marketing
2005 : VOL. 39:7/8, p. 785-808 |
| Index terms: | service industries service quality customers |
| Language: | eng |
| Abstract: | The objective of this article is to analyse the impact of the servicescape (the physical facilities of a service company) on perceived service quality. Findings show that the servicescape has a great role, it is not only an indicator for the expected service quality but also affects the evaluation of the intangible dimensions. |
SCIMA