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| Author: | Ezzamel, M. Willmott, H. |
| Title: | Strategy as discourse in a global retailer: A supplement to rationalist and interpretive accounts |
| Journal: | Organization Studies
2008 : VOL. 29:2, p. 191-217 |
| Index terms: | corporate strategy management research manufacturing restructuring retailing |
| Freeterms: | discourse |
| Language: | eng |
| Abstract: | Contributing to the research on discourse in management and organization studies, strategizing activity is examined as an example of organizing conceived as a discursive practice. Based on case study of 'StichCo', a global retailing and manufacturing company, the article investigates how strategy activity was articulated, mobilized and enacted. In addition, the paper draws attention to how accounting practices became discursively imbued with strategic significance in ways that contributed to what the strategy discourse contrived to invoke and prescribe. The approach is guided by a Foucauldian power/knowledge framework providing an innovative supplement to previous research. |
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