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| Author: | Reinecke, J. |
| Title: | Beyond a subjective theory of value and towards a 'fair price': an organizational perspective on Fairtrade minimum price setting |
| Journal: | Organization
2010 : SEP, VOL. 17:5, p. 563-581 |
| Index terms: | fair trading pricing theories |
| Language: | eng |
| Abstract: | This article deals with Fairtrade minimum price setting (here as: pr-stg.) as an organizational formulation of a critical response to economic liberalism and its underlying notion of value, a subjective theory of value. The article aims at showing what happens if such meta-level philosophical debates on fairness and markets are implemented organizationally. This is done by using an ethnographic study of the pr-stg. process of the Fairtrade Labelling Organizations, analysing the complexities of defining a 'fair' price beyond the principle of marginal utility. In order to decompose the political and moral constructions that underpin the organizational practices of minimum pr-stg., it is drawn on French pragmatist sociology. |
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