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| Author: | Bennett, R. Kerrigan, F. O'Reilly, D. |
| Title: | Editorial. Special issue on "New horizons in arts, heritage, non-profit and social marketing" |
| Journal: | Journal of Marketing Management
2010 : JUL, VOL. 26:7-8, p. 589-592 |
| Index terms: | non-profit organizations sponsorship relationship marketing music arts marketing culture marketing museums consumer choice customers |
| Freeterms: | social marketing |
| Language: | eng |
| Abstract: | This editorial presents the contents of this Special issue on 'New horizons in arts, heritage, non-profit and social marketing'. The article contents of the Special issue as follows: "'Don't forget to say thank you': The effect of an acknowledgement on donor relationships" by A. Merchant, J. Ford and A. Sargeant ; "The emotional dimension of organisational work when cultural sponsorship relationships are dissolved" by A. Ryan and K. Blois ; " Persuading young consumers to make healthy nutritional decisions" by R. Brennan, S. Dahl and L. Eagle ; "Dangling conversations: Web-forum use by a symphony orchestra's audience members" by T. O'Sullivan ; "The symbolic consumption of music" by G. Larsen, R. Lawson and S. Todd ; "A journey to the authentic: Museum visitors and their negotiation of the inauthentic" by A.M. Hede and M. Thyne ; "'Where do you want to go today?' An analysis of family group decisions to visit museums" by K-L. Wu, K. Holmes and J. Tribe ; " Involvement, Tate, and me" by A. Slater and K. Armstrong ; "Discovering 'Experience-ables': Socially including visually impaired people in art museums" by D. vom Lehn. |
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