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| Author: | Liston-Heyes, C. Ceton, G. |
| Title: | An investigation of real versus perceived CSP in S&P-500 firms |
| Journal: | Journal of Business Ethics
2009 : OCT, VOL. 89:2 p. 283-296 |
| Index terms: | corporate responsibility social responsibility reputation |
| Freeterms: | corporate social responsibility CSR corporate social performance Fortune America's most admired companies KLD data regression analysis |
| Language: | eng |
| Abstract: | The paper argues that companies' reputations for corporate social performance(CSP) are in many cases not representative of the actual CSP. Furthermore, the article examines how differences in perceived and actual CSPs, as measured by KLD and the Fortune databases, may be partly due to company characteristics. The findings suggest that overrated companies are often big firms, operating in non-polluting yet competitive industry sectors and have not done wrong to their most important stakeholders in the past. Also the claims of secondary stakeholders are typically well addressed and a significant amount of effort is spend on this. |
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