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| Author: | Verplanken, B. Sato, A. |
| Title: | The psychology of impulse buying: an integrative self-regulation approach |
| Journal: | Journal of Consumer Policy
2011 : JUN, VOL. 34:2, p. 197-210 |
| Index terms: | consumer behaviour buying shopping psychology |
| Freeterms: | self-regulation |
| Language: | eng |
| Abstract: | The assumptions of 'homo economicus' are seriously offended by impulsive buying (hereafter as: i-b). Several perspectives on i-b. are presented, which have been suggested in clinical, consumer, economic, and social psychology. These include e.g. heuristic information processing, time-inconsistent preferences, personality traits and values,..., and compulsive buying. These perspectives may from time to time lead to contradictory or paradoxical findings. I-b. is argued to be able to be seen in terms of psychological functioning, especially as a form of self-regulation. It is discussed whether there i. should be protection and ii. are consumers able to get protected against impulsivity. |
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