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| Author: | Redondo, I. Holbrook, M.B. |
| Title: | Modeling the appeal of movie features to demographic segments of theatrical demand |
| Journal: | Journal of Cultural Economics
2010 : VOL. 34:4, p. 299-315 |
| Index terms: | film industry demand customers consumers demography models Spain |
| Freeterms: | cinemas |
| Language: | eng |
| Abstract: | This paper proposes and presents a new approach for modeling the appeal of movie features to market segments through using of appropriate individual-specific data and canonical correlation analysis (herein as: c-c-a). Using demographically detailed movie-attendance data available in Spain, a model is built of how movie features influence the demographic (here as: dem.) composition of audiences. Via a c-c-a., identified are four dimensions beyond the relationships between several movie features and audience demographics. The dimensions represent the strong pairings btw. four moviegoer dem. profiles and four movie-feature profiles. This approach can potentially support in segmentation and affirmative decisions by matching movie features with the most relevant segment-specific preferences. |
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