search query: @all best practices / total: 20
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| Author: | Molleda, J-C. |
| Title: | Authenticity and the construct's dimensions in public relations and communication research |
| Journal: | Journal of communication management
2010 : VOL 14:3, p. 223-236 |
| Index terms: | public relations communication research |
| Language: | eng |
| Abstract: | The article defines authenticity and develops a measure for its levels in organizational messages and actions. The stakeholders' perceived authenticity is also examined. Through a comprehensive literature review, authenticity is defined from the perspectives of advertising, communication studies, marketing and public relations. In addition, items for the measurement of authenticity are proposed. The findings of the article contribute to the understanding and implementing of the best possible ethical practices and teaching the value of authenticity construct. |
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