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| Author: | Bennett, R. |
| Title: | What makes a marketer? Development of 'marketing professional identity' among marketing graduates during early career experiences |
| Journal: | Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p. 8-27 |
| Index terms: | graduates management development mentors job satisfaction |
| Language: | eng |
| Abstract: | The purpose of the article is to examine factors that may impact on marketing graduate of professional identity. The study is based on a questionnaire among the marketing graduates in a large university in Greater London. The results are consistent with the view that a business can manage systemically the ways in which the graduates recruit define their professional identity. |
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