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| Author: | Gaur, S. S. Vasudevan, H. Gaur, A. S. |
| Title: | Market orientation and manufacturing performance of Indian SMEs: Moderating role of firm resources and environmental factors |
| Journal: | European Journal of Marketing
2011 : VOL. 45:7/8, p. 1172-1193 |
| Index terms: | market orientation resources manufacturing performance appraisal small and medium-sized enterprises (SMEs) managers India |
| Language: | eng |
| Abstract: | This article examines the link between market orientation and manufacturing performance in India. The study is based on data from surveys of CEOs and top managers of small and medium enterprises (SMEs). The results reveal a positive link between customer orientation and inter-functional coordination on manufacturing performance. However, competitor orientation did not have positive effect on manufacturing performance. |
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