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| Author: | Bettiol, M. Maria, E. Di Grandinetti, R. |
| Title: | Market extension and knowledge management strategies of knowledge-intensive business services |
| Journal: | Knowledge management research & practice
2011 : DEC, VOL. 9:4, p. 305-314 |
| Index terms: | knowledge management strategy networks markets Italy |
| Freeterms: | business services knowledge codification knowledge intensity personalization |
| Language: | eng |
| Abstract: | This paper aims to analyse the relationship btw. the market extension of Knowledge-Intensive Business Services (or KIBS) and their knowledge management (KM) strategies (here as: strs). The literature highlights the strong relationship existing between KIBS and their customers as to innovation process and knowledge creation. It is argued herein that the KM strs., as to knowledge codification, personalization, and knowledge creation, implemented by a KIBS is related to their geographical market extension. Based on more than 150 Italian KIBS specializing in design and communication, a quantitative approach is developed. The research framework concerning KIBS is enriched by underlining also the role of partners other than customers in KIBS' strs. of KM. |
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