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| Author: | Myrvang, C. |
| Title: | Organising affluence: the Norwegian Consumer Council and comparative product testing in the 1950s and 1960s. Technocratic roots and practices |
| Journal: | Scandinavian economic history review
2011 : VOL. 59:2, p. 149-165 |
| Index terms: | Norway consumer protection consumer information advertising product testing |
| Language: | eng |
| Abstract: | The establishment of Consumer Council in 1953 was the first attempt to organize the capitalist marketplace from the consumer's point of view in Norway. The council offered objective expert advice on buying the best value-for-money goods according to consumers' 'true needs' in an attempt to protect people from subconscious advertising. The article investigates the attempts of constructing an objective scientific bureaucracy of consumption and its historical roots. |
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