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| Author: | Tadajewski, M. Hewer, P. |
| Title: | Editorial |
| Journal: | Journal of Marketing Management
2011 : JUL, VOL. 27:7-8, p. 782-784 |
| Index terms: | brand loyalty consumer research customer relations market segmentation organizational behaviour social responsibility decision making |
| Language: | eng |
| Abstract: | An introduction where the editor discusses various reports within the issue on brand engagement and loyalty, sustainability-oriented consumer research, and neuromarketing. The articles are as follows: "Demystifying customer brand engagement: exploring the loyalty nexus" by Hollebeek, L.D. "Behaviour and climate change: consumer perceptions of responsibility" Wells, V.K; Ponting, C.A. and Peattie, K. "Deviant customer behaviour: a study of techniques of neutralisation" by Harris, L.C. and Daunt, K.L. "Perceptions of marketing academics, neurologists and marketing professionals about neuromarketing" by Eser, Z; Isin, F. Bahar and Tolon, M. |
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