search query: @all career / total: 1269
reference: 3 / 1269
| Author: | Fogde, M. |
| Title: | Governing through career coaching: negotiations of self-marketing |
| Journal: | Organization
2011 : JAN, VOL. 18:1 p. 65-82 |
| Index terms: | mentors job search trade unions career development planning research Sweden |
| Freeterms: | discourse analysis |
| Language: | eng |
| Abstract: | This article investigates students' career coaching by a Swedish white-collar union. It is concentrated on the interaction between career coaches and students and how this discursive practice is negotiated in talk. The concept of discursive positioning is applied to analyse talk in interaction and the way people are positioned in discourse by their own and others' expressions. The findings show obstacles and ambiguities in the construction of a "sellable" self. They also indicate that subjects actively participate in their own self-construction. Also, the category of a marketing self indicates obstacles hailing from gender and national identity. |
SCIMA