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| Author: | Eisenmann, T. Parker, G. Alstyne, T. van |
| Title: | Platform envelopment |
| Journal: | Strategic Management Journal
2011 : DEC, VOL. 32:12 p. 1270-1285 |
| Index terms: | market share simulation models bundling price discrimination economies of scale econometrics substitute goods case studies |
| Language: | eng |
| Abstract: | This article investigates platform envelopment. Through envelopment, a provider in one platform market can enter another, and merge its own functionality with that of the target in a multi-platform bundle that leverages shared user relationships. A typology of envelopment attacks is presented based on whether platform pairs are complements, weak substitutes, or functionally unrelated and conditions under which these attack types are likely to succeed are analyzed. |
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