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| Author: | Nusair, K.K. Parsa, H.G. Cobanoglu, C. |
| Title: | Building a model of commitment for Generation Y: An empirical study on e-travel retailers |
| Journal: | Tourism Management
2011 : AUG, VOL. 32:4, p. 833-843 |
| Index terms: | travel retailing electronic commerce commitment investment models |
| Freeterms: | word-of-mouth Generation Y WWW |
| Language: | eng |
| Abstract: | This study aims primarily at developing a theory-based model of relationship commitment in an online travel context. A conceptual framework is developed explaining how Generation Y develops commitment to a travel web vendor. Affective commitment and calculative commitment were found to vary as to their impact on word-of-mouth (WOM) communications. Among others, it was shown that the affective commitment was most effective for developing and maintaining long-term relationships with Generation Y. |
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