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| Author: | |
| Title: | Sponsorship deal for ITV |
| Journal: | Broadcast
1989 : JULY 21, p.6 |
| Index terms: | |
| Freeterms: | Attempts, Guidelines, Sharing |
| Language: | eng |
| Abstract: | The first agreement was concluded to sponsor a Granada series. Pedigree Pet Foods backs a programme which shows different pets. For the time being only instructional programmes can be sponsored. It is not decided as yet how to distribute revenue. ITV companies will likely share the income. |
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