search query: @author Aaker, J. L. / total: 2
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1.
"I" Seek Pleasures and "We" Avoid Pains: The of Self- Regulatory Goals in Information Processing and Persuasion
Journal of Consumer Research
2001 : JUN, VOL. 28:1, p. 33-49
 2001 Aaker, J. L.
Lee, A. Y.
2.
The effect of cultural orientation on persuasion
Journal of Consumer Research
1997 : DEC, VOL. 24:3, p. 315-328
 1997 Aaker, J. L.
Maheswaran, D.
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