search query: @author Abernethy, A. M. / total: 2
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1.
Influences on the purchase of yellow page display advertisements
Journal of Advertising Research
1999 : SEP/OCT, VOL. 39:5, p. 15-25
 1999 Abernethy, A. M.
Laband, D.
2.
FTC regulatory activity and the information content of advertising
Journal of Public Policy and Marketing
1998 : FALL, VOL. 17:2, p. 239-256
 1998 Abernethy, A. M.
Franke, G. R.
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