search query: @author Allison, N. K. / total: 2
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1.
A controlled field study of corrective advertising using multiple exposures and a commercial medium.
Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 341-348
 1980 Mizerski, R. W.
Allison, N. K.
Calvert, S.
2.
A psychometric development of a test for consumer alienation from the marketplace.
Journal of Marketing Research
1978 : NOV, VOL. 15:4, p. 565-575
 1978 Allison, N. K.
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