search query: @author Becker, B. W. / total: 3
references: 1-3 / 3
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title | year | author | ||
1. |
Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3 p. 17-23 |
1990 | Kaldenberg, D. O. Becker, B. W. |
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2. |
Journal of Advertising Research
1981 : OCT, VOL. 21:5, p. 37-43 |
1981 | Becker, B. W. Connor, P. E. |
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3. |
Business Horizons
1981 : MAY/JUN, VOL. 24:3, p. 43-48 |
1981 | Becker, B. W. |
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