search query: @author Bonoma, T. V. / total: 16
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1.
Marketing performance- what do you expect?
Harvard Business Review
1989 : SEP-OCT, VOL. 67:5, p. 44-46, 48
 1989 Bonoma, T. V.
2.
Managing marketing implementation. (!Managerial skills)
Sloan Management Review
1988 : WINTER, VOL. 29:2, p. 7-14
 1988 Bonoma, T. V.
Crittenden, V. L.
3.
Hommes de marketing : woyez subversifs!
Harvard-L'Expansion
1987 : SUMMER, 45, p. 43-50
 1987 Bonoma, T. V.
4.
Marketing subversives.
Harvard Business Review
1986 : NOV-DEC, VOL. 64:6, p. 113-118
 1986 Bonoma, T. V.
5.
Case research in marketing : opportunities, problems, and a process.
Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 199-208
 1985 Bonoma, T. V.
6.
Evaluating market segmentation approaches.
Industrial Marketing Management
1984 : OCT, VOL. 13:4, p. 257-268
 1984 Bonoma, T. V.
Shapiro, B. P.
7.
How to segment industrial markets.
Harvard Business Review
1984 : MAY-JUN, VOL. 62:3, p. 104-110
 1984 Shapiro, B. P.
Bonoma, T. V.
8.
Making your marketing strategy work.
Harvard Business Review
1984 : MAR-APR, VOL. 62:2, p. 69-76
 1984 Bonoma, T. V.
9.
Get more out of your trade shows.
Harvard Business Review
1983 : JAN/FEB, VOL. 61:1, p. 75-83
 1983 Bonoma, T. V.
10.
Major sales : who really does the buying?
Harvard Business Review
1982 : MAY-JUN, VOL. 60:3, p. 111-119
 1982 Bonoma, T. V.
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