search query: @author Cosse, T. J. / total: 3
references: 1-3 / 3
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1.
Share profit : a planning model for product managers.
Business Horizons
1983 : JUL-AUG, VOL. 26:4, p. 69-73
 1983 Cosse, T. J.
Swan, J. E.
2.
Strategic marketing planning by product managers-room for improvement?
Journal of Marketing
1983 : SUMMER, VOL. 47:3, p. 92-102
 1983 Cosse, T. J.
Swan, J. E.
3.
Power and safety appeals in auto advertising.
Journal of Advertising Research
1981 : AUG, VOL. 21:4, p. 27-34
 1981 Cosse, T. J.
Swan, J. E.
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