search query: @author Cowell, D. W. / total: 2
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1.
The marketing of services.
Managerial Finance
1980 : VOL. 5:3, p. 223-231
 1980 Cowell, D. W.
2.
Marketing research for new product ideas arising from R & D departments.
R. and D. Management
1979 : FEB, VOL. 9:2, p. 61-64
 1979 Blois, K. J.
Cowell, D. W.
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