search query: @author Ducoffe, R. / total: 2
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1.
Strategic responses to market globalisation among advertising agencies
International Journal of Advertising
1998 : VOL. 17:3, p. 301-319
 1998 Grein, A.
Ducoffe, R.
2.
Sorting the mail: a study of categorization and deliberative processing
Journal of Direct Marketing
1995 : WINTER, VOL. 9:1, p. 56-66
 1995 McMellon, C.
Ducoffe, R.
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