search query: @author Farrelly, F. / total: 2
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1.
Defending the co-branding benefits of sponsorship B2B partnerships: the case of ambush marketing
Journal of Advertising Research
2005 : SEP, VOL. 45:3, p. 339-348
 2005 Farrelly, F.
Quester, P.
Greyser, S. A.
2.
Competitive advantage through sponsorship A conceptual model and research propositions
European Journal of Marketing
2004 : VOL. 38:8, p. 1013-1030
 2004 Fahy, J.
Farrelly, F.
Quester, P.
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