search query: @author Fitzsimons, G. J. / total: 2
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1.
Non-Conscious Influences on Consumer Choice
Marketing Letters
2002 : VOL. 13:3, p. 269-280
 2002 Fitzsimons, G. J.
2.
The effect of measuring intent on brand-level purchase behavior
Journal of Consumer Research
1996 : JUN, VOL. 23:1, p. 1-11
 1996 Fitzsimons, G. J.
Morwitz, V. G.
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