search query: @author Gelb, B. D. / total: 15
references: 1-10 / 15
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title | year | author | ||
1. |
Journal of Advertising Research
1999 : SEP/OCT, VOL. 39:5, p. 51-54 |
1999 | Gelb, B. D. |
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2. |
Business Horizons
1991 : JAN-FEB, VOL. 34:1, p. 43-47 |
1991 | Gelb, B. D. Saxton, M. J. Zinkhan, G. M. |
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3. |
Business Horizons
1988 : SEP-OCT, VOL. 31:5, p. 29-34 |
1988 | Gelb, B. D. Smith, S. V. Gelb, G. M. |
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4. |
Business Horizons
1987 : MAR-APR, VOL. 30:2, p. 39-43 |
1987 | Gelb, B. D. Hyman, M. R. |
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5. |
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 45-50 |
1986 | Zinkhan, G. M. Gelb, B. D. |
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6. |
Business Horizons
1986 : SEP/OCT, VOL. 29:5, p. 55-59 |
1986 | Gelb, B. D. |
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7. |
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 45-50 |
1986 | Zinkhan, G. M. Gelb, B. D. |
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8. |
Industrial Marketing Management
1985 : NOV, VOL. 14:4, p. 269-275 |
1985 | Zinkhan, G. M. Gelb, B. D. |
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9. |
Harvard Business Review
1985 : MAR-APR, VOL. 63:2, p. 12, 16 |
1985 | Gelb, B. D. |
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10. |
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 15-20 |
1983 | Zinkhan, G. M. Gelb, B. D. Martin, C. R. |
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