search query: @author Gendall, P. / total: 6
references: 1-6 / 6
« previous page | next page »
 titleyearauthor
1.
Fact and fallacy in retention marketing
Journal of Marketing Management
2006 : FEB, VOL. 22:1-2, p. 5-23
 2006 East, R.
Hammond, K.
Gendall, P.
2.
David takes on Goliath: an analysis of survey evidence in a trademark dispute
International Journal of Market Research
2003 : VOL. 45:1, p. 99-121
 2003 Hoek, J.
Gendall, P.
3.
Direct-to-Consumer Advertising Down Under: An Alternative Perspective and Regulatory Framework
Journal of Public Policy and Marketing
2002 : FALL, VOL. 21:2, p. 202-212
 2002 Hoek, J.
Gendall, P.
4.
The tea bag experiment: More evidence on incentives in mail surveys
Journal of the Market Research Society
1998 : OCT, VOL. 40:4, p. 347-351
 1998 Gendall, P.
Hoek, J.
Brennan, M.
5.
The effect of odd pricing on demand
European Journal of Marketing
1997 : VOL. 31:11-12, p. 799-813
 1997 Gendall, P.
Holdershaw, J.
Garland, R.
6.
An empirical test of product sampling and couponing
Journal of the Market Research Society
1995 : APR, VOL. 37:2, p. 159-170
 1995 McGuinness, D.
Brennan, M.
Gendall, P.
« previous page | next page »
SCIMA