search query: @author Gengler, C. E. / total: 2
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1.
Extending Critical Success Factors Methodology to Facilitate Broadly Participative Information Systems Planning
Journal of Management Information Systems
2003 : SUMMER, VOL. 20:1, p. 51-86
 2003 Peffers, K.
Gengler, C. E.
Tuunanen, T.
2.
Using Customer Satisfaction Research for Relationship Marketing: A Direct Marketing Approach
Journal of Direct Marketing
1997 : Vol. 11:4, p. 36-41
 1997 Gengler, C. E.
Popkowski Leszczyc, P. T. L.
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