search query: @author Givon, M. M. / total: 2
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1.
Response to rating scales : A theoretical model and its application to the number of categories problem.
Journal of Marketing Research
1984 : NOV, VOL. 21:4, p. 410-419
 1984 Givon, M. M.
Shapira, Z.
2.
Determination of optimal sample sizes in the beta-binomial brand choice model.
Journal of Marketing Research
1980 : FEB, VOL. 17:1, p. 58-62
 1980 Givon, M. M.
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